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| WHAT
IS PAY PER CLICK?
The majority of search engines
(i.e. Google, Yahoo & MSN)
sell premium listings, usually
the first few results, on a
cost per click basis.
WHY DOES PAY PER CLICK
WORK SO WELL?
Pay Per Click marketing promotes
your company to people who are
already actively searching online
for your products or services.
When potential customers arrive
at your website, they are there
because they have already searched
for the products or services
your company offers.
PPC customers are a highly targeted
audience, pre-vetted through
the search engine process –
which will only send them your
way if, in their search, they
use keywords which actively
relate to your business.
In other words, there is a
high chance of PPC customers
purchasing your products or
services.
HOW MUCH DOES IT COST?
Search engine click costs usually
range from 10p - 50p per click
depending upon market sector
and individual search phrase.
Our fees are based on a percentage
of your search engine spend.
The size of your budget is up
to you. The more you choose
to invest, the more customers
will be directed to your site.
BACKGROUND OF PPC IN
THE UK:
Online advertising constitutes
an area of unprecedented growth
in both the national and global
advertising arena.
The Internet Advertising Bureau
(IAB) has recently published
the latest statistics on UK
advertising spend in 2005. These
figures contribute strongly
to a growing awareness of both
online advertising and Pay Per
Click as media which buck the
trend for other, more traditional,
areas of ad spend:
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66%
growth in online advertising spend
since 2004, emphasizing the online
marketing sector’s new status
as the vanguard of the UK advertising
market. (IAB/PWC,05) |
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Currently taking
a 7.8% share of the UK advertising
market: a significantly larger
share than that of radio, consumer
magazines, and outdoor advertising.
(IAB/PWC,05) |
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Online advertising
is expected to outdo national
newspaper advertising spend within
the next 12 months. |
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Pay Per Click is
the fastest-growing sector of
spend within online advertising,
seeing a 78% increase in spend
in 2005 to £768.4 million.
(IAB/PWC,05) |
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UK internet shoppers
will be Europe’s second
biggest online spenders by 2011,
according to a new report by Forrester
Research, with over £29
bn pounds predicted spend in 2006
skyrocketing to £51 bn by
2011. |
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By 2006, the estimated worth
UK paid search market will be
1.2bn |
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Gain you a better
return on your advertising investment.
Increase the profitability
of your sales campaign.
Direct highly relevant traffic
to your website.
Reduce your cost per inquiry/sale.
Reduce your acquisition cost
per sale
Monitor and improve your
website’s conversion rate
Custom-designed advertising
to
emphasize your company’s
assets
Complete budget management
systems ensure the focus is
on minimal spend, maximum effect
Extensive research of marketplace
competition ensures unique adverts
which resonate with the customer
Effective keyword choices lead
to lower pricing per click and
sale
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Click
here to read more> |
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